“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” – Stuart Ewen
The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
Public Relations educates and informs the people about the contributions of the organizations and enhances its brand recognition by making it more relevant in the public eye. PR is inherent in an organization and the very nature of modern society.
